Behind the Scenes of the Boys Shoot

Last week we had the pleasure of shooting our men's collection once again in our East London studio this time shot by our very own Gemma Shiel using her flash new camera (can one women have too many talents?!) Yet again we got Rosy Nicholas on board to rustle up some props with the help of our intern Luke. And of course the shoot couldn't have happened without our superb models Henry and Alex, thanks chaps.

Probably the most successful prop was our flying pink airplane that Luke swung over Henry's head making it look eerily realistic. Who needs a superman-style green screen when you can have a Lazy Oaf intern?!

We always make sure our models are very well looked after at Oaf shoots however we do occasionally require them to partake in some interesting activities and this shoot was no exception. Check out Henry looking surprisingly masculine in this intricately constructed head piece and try not to look to closely at Alex getting beheaded by our hungry wolf.

Our shoots might look fun but they take a lot of hard work as you can see above.

At the end of the shoot each model is treated to an Oaf T of their choice. We often find that most of our models don't want to leave at the end of the day which can result in them breaking down in tears (see above). Those eager eyes amongst you may have spotted a couple of new designs in these snaps and we'd love to know what you think of them. x